The commercial showed the iPad Air being compared side-by-side with the latest Kindle Fire HDX 8.9.Ĭomparisons were made about the number of pixels, weight, and cost – all of which the Kindle Fire came out on top. In late November 2013, Amazon was the latest company to challenge Apple’s advertising style with their very own parody commercial. Video gaming has come a long way since the early days of Pong and Pac-man.
#Internet ad wars 720p#
If you watch the ad carefully, you can see references made about the Xbox One like "refuse to be boxed in" and "jaw-dropping graphics" – taking an obvious jab at the Xbox One’s 720p issue.Įvolution of Home Video Game Consoles (1967 – 2011)
#Internet ad wars Ps4#
However, that did not stop Microsoft from releasing a statement on Twitter a month later, claiming that "Xbox One has the best games."Ī week later, PS4 released an ad on the day of Xbox One’s launch titled "The Declaration of Play. Even though Microsoft enlisted the help of football star Steven Gerrard, Star Trek actor Zachary Quinto, and other stars, Sony’s ad still generated twice the amount of hype on its release day. Not wanting to fall behind, Microsoft released their "Invitation" ad to promote the Xbox One. To spice things up even further in this decade-old rivalry, the launch dates of Microsoft Xbox One and Sony PlayStation 4 were less than a week apart! Here’s an ad released by Sony in mid-October 2013 to promote their latest gaming console. Mobile phones have become a crucial part of our daily life nowadays. However, it doesn’t look like Apple will be so quick to respond with an ad campaign – probably because that would hint that Samsung’s tactics did get on their nerves. The latest episode in this rivalry is another dig at Apple Samsung’s Grad Pool Party ad was released in May 2013 to promote their latest smartphone, Galaxy S4. It displayed the Galaxy S II side-by-side with a group made up of an iPhone, obsolete cellphone, and a pair of empty tin cans.
The ad not only mocked iPhone users with lines like " Why don’t you guys just get 4G phones?" but also took the opportunity to feature their larger screens.Ī month later, Samsung created a poster and featured it on their Facebook page. In the ad, Apple fans waiting in line for the next iPhone release were ironically checking out the Samsung Galaxy S II of passers-by. It began with Samsung’s ad campaign in late 2011, The Next Big Thing to promote their then new smartphone, Galaxy S II. In the last couple of years, we have seen these two rival brands competing for supremacy in the smartphone market. Two other tech giants that use comparative advertising strategies are Samsung and Apple. Google responded with a few witty remarks, saying "Microsoft’s latest venture comes as no surprise competition in the wearables space is really heating up." Google also suggested that while Microsoft was busy selling t-shirts, Google was working hard on Google Glass. In mid-November, Microsoft’s Scroogled campaign even started selling merchandise with anti-Google messages. Microsoft parodied Google Chrome’s ad by releasing an ad titled Microsoft Internal Google Chrome Bouncing Ball Now Everywhere, claiming that Chrome tracks everything they do. In March 2013, Google released an ad titled Chrome: Now Everywhere to promote their browser.Ģ months later, Microsoft came up with an ad campaign titled Scroogled to warn Chrome users that Google is breaching their privacy. Longtime rivals Microsoft and Google are constantly looking for ways to top one another. The feud between Mercedes-Benz and Jaguar is certainly heating up – who knows what these two mega car brands will do next? 2. In fact, it took them only 3 days to come up with a simple yet effective poster. It did not take long for Mercedes-Benz to hit back. They used a similar concept of a chicken showing its stability throughout the video but with a twist at the end: " Magic Body Control? We prefer cat-like reflexes, don’t you?" The message they wanted to get across was " What do chickens and Mercedes-Benz have in common? Stability at all times."ģ months later, Jaguar decided to challenge Mercedes-Benz’s chicken ad with their "Jaguar vs. Mercedes-Benz started a viral ad campaign in September 2013 to showcase their Intelligent Drive Magic Body Control which ensures optimum driving comfort. Whenever you flipped through a tech related magazine, how often you stopped and stare at a tech ad.
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